[Pre-order] HIRONO FARM 4 YEARS UNI /WHOLE - sea urchins with shell

Exclusive to J Passport in Singapore
For the 3rd consecutive year.

Premium Uni with shell loved by professionals, Michelin star chefs and foodies

This will be the third year we are working with Hirono Farm to bring you the RARE experience of whole uni (with shell!!) delivered fresh to your doorstep.

It's been success past years, and check out the fun reviews from our members!

Kita Murasaki uni from Hirono farm

Ask any uni lover, professionals, and they will tell you how famous this brand is!

We work with our precious partner to bring this famous sea urchin with shell to you! Such a rare chance to try it, so do not miss it!

Extraordinary effort for extraordinary dining experience

- Dive into the sea to catch upon the order -

When an order is received, divers go into the sea and manually catch sea urchins one by one. However, due to the reliance on manual labor and factors such as weather conditions, there is no guarantee that sea urchins can be harvested every time.

- Each freshly caught sea urchin is skillfully processed by hand-

After being harvested, the sea urchins are cleaned and processed by hand.
Despite the time-consuming nature of this process, it allows for the delivery of beautiful and clean sea urchins.

- Carefully packaged on the same day and deliver to you -

Each sea urchins are hand-picked from the sea and processed, packaged with utmost care before being shipped to Singapore, so that they can be enjoyed in the shell in the freshest possible state!

*Due to weather conditions, the delivery dates may be changed.
Final confirmation will be sent to you via email upon confirmation.

One of the freshest sea urchin you are able to get in Singapore!

Very meaty, with a clean, mild taste

Best eaten raw to savor it’s delicate flavour.

Hirono farm’s sea urchin is the only where you can experience a whole, fresh uni in Singapore, at the comfort of your own home!! 

Note: Freshly handled and immediately shipped direct from Japan, it is recommended to consume within a day once it reaches you.

The one and only in the world

Praised for its mild, elegant, delicate flavour that compliments with other ingredients, or served best on its own.

Kitasanriku Factory's "Hirono farm 4years uni" is favored by gourmets all over the world, and it's very well-known in the competitive Japanese sea urchin market.

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About Hirono Farm 4 Years Uni

Rich natural environment with love and compassion

A small town on the border of Iwate and Aomori prefectures in Tohoku is producing amazing sea urchins and it's even about to be one of the top sea urchins in Japan!

The coastal area of Taneichi, Hirono City is a major producer of Kita Murasaki uni. It is by far the largest catch of sea urchin in Japan.  In recent years, the sea urchin produced in this area are also known as "Kita Murasaki uni" from "Hirono farm". Michelin chefs from all over the world have come to visit before the pandemic.

Sustainable sea urchin farming

Environmental factors over the years have led to a decrease in naturally grown sea urchin - decline in kelp growth and dirty ocean grounds. Kelps contribute as a main food source for the growth of a good quality sea urchin.

Kitasanriku factory hence stepped up with their own full-scaled sea urchin farm through sustainable farming research and development to solve this issue.

Natural Sea Urchin from Hirono Uni Farm that takes four years to grow~

First year, young sea urchins are hatched by hand and grown till about 1 cm in a tank.

Second year, the young sea urchins are then released into the ocean to grow in a natural environment for two years. After two years, grown sea urchins are harvested back to Hirono’s 15km natural farm - an ocean ground dug 55 years ago which now thrives with kelps that are safe from external pollutants.

Using the knowledge of tides, the farm introduces fresh flow of sea water during high tide, and retains the sea water on low tides. The quality of kelps in this natural farm contributes to a healthy food source for the fulfilling growth and flavours of the renown Kita Murasaki uni.

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