Ichiroku Tart Yuzu Roll Cake (Whole)

Yuzu flavoured
- Traditional Ehime Cake -

Carefully selected ingredients, handmade by artisans.

Each roll is handmade and rolled individually by artisans, from a traditional confectionary shop in Ehime Prefecture, founded in 1883. 

Closer to a cake than a tart, it is a flavourful castella cake with Ehime yuzu and azuki (red) bean paste.

The skin of the azuki bean is removed and sieved to ensure an incredibly smooth azuki bean paste that is perfect for soft castella sponge with a tinge of yuzu taste. 

6 Reasons as the most famous sweet in Ehime Prefecture

1. Yuzu fresh aroma

To bring the freshest flavor, they use fragrant Yuzu from Ehime Prefecture.

2. White granulated sugar

Using white granulated sugar to bring out the mild sweetness.

3. Peeled azuki beans

Only using peeled azuki (red) beans, the bean paste is unbelievably smooth in your mouth.

4. Exquisite taste

The dough is made elegantly without butter and oil to go well with the red bean paste.

5. Moist and fluffy dough

The dough is baked quickly at high temperature to retain its moisture.

6. Carefully handmade

Let the dough sit overnight so that the bean paste and dough are well set.

Hand made by most famous confectionery in Ehime Prefecture since 370 years ago.

This is still loved by local people from kids to elderly!

Handmade by artisans with Ehime’s yuzu and smooth red bean paste in a traditional shop since 1883.

It brings out the aromatic mild sweetness of the specialty yuzu.

With fillings made of smooth bean paste mixed with white sugar and yuzu from Ehime Prefecture.

-
The tart inspired by a Portuguese Tart, 370 years ago

Ichiroku Tart is a confectionery which exists and is still well-loved by locals (young to old) from Ehime prefecture, 370 years ago (during the early Edo period)!

In 1647 (early Edo period), a Portuguese torta (sponge cake with jam filling) was introduced to Sadayuki Matsudaira, a lord of Ehime Prefecture. He loved the western desert so much that he invented his own version with red beans instead of jam.

After the Meiji era, the technique was handed down to confectioners in Ehime prefecture and it became a famous confectionery around the area.

To this day, it is still a traditional sweet popular with fans all over Japan!

Locals still call this bite-size cake a “tart”, inspired by the word torta, which is the Portuguese word for cake.

Story of Ichiroku Honpo 

It was founded in 1883 (16th year of Meiji period), and the "16" of the year of its establishment is the origin of the company name. It is one of the representative long-established companies in Matsuyama City, Ehime prefecture.

In addition to tarts, they manufacture and sell a wide range of Japanese and Western confectioneries, including local sweets such as soy sauce rice cakes and cakes.

Ichiroku Honpo has been improved in accordance with the changes of the times, but has maintained the tradition that should be preserved. Made with carefully selected ingredients and rolled one by one by artisans, the "Ichiroku Tart" is one of the most famous confections in Ehime prefecture and Shikoku.