



Bunzoo’s Nama Chocolate – The original ‘melting’ chocolate
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Bunzoo’s Nama Chocolate
- The original ‘melting’ chocolate -
Designed by Kobayashi Masakazu, this is a praline type of confectionary where there is ganache on the inside, covered with chocolate and dusted with cocoa powder on top.
Manufactured by their own company ‘Bunzoo’, this is something quite unique when compared to regular chocolate and the process of making each product takes a lot of time to complete.
While the happy success of this creation has been a dream come true, it was not a straightforward path with a lot of challenges along the way.
Bunzoo’s Nama Chocolate experience
This makes Bunzoo’s nama chocolate highly recommended for those that enjoy a creamy, milkier taste accompanying its harmonious blend with the cocoa, followed by a subtle bitterness at the end to bring it all together.
It has a rich sweetness where you can easily identify the premier ingredients used, but it is not too heavy to the point where it can get overwhelming.
The key selling point with nama chocolate is its ‘melting’ factor in the mouth.
When holding it between your fingers it feels quite normal with a solid firmness you would expect, albeit it possibly being slightly softer.
However, once you place it into your mouth you will immediately start to notice it melt.
The body temperature within the mouth is too much for the chocolate to handle, liquifying the walls and exposing the smooth fudge like texture in the middle.
Due to its delicacy with temperatures, when storing it away to be eaten on a later date, it is usually kept in the fridge to be able to maintain its softening properties.
History of Nama Chocolate
Born in 1949 in Iiyama, Nagano, Kobayashi Masakazu studied at a Tokyo confectionary school.
He continued to further his studies for several years at Western confectionary stores in Kobe and then Chigasaki, eventually opening his own shop in 1982 after 10 years of training at the age of 32.
Taking place during the Showa era of Japan when the development of chocolate was on the rise, they wondered whether it was possible to create a chocolate that smoothly melted in the mouth rather than it being just hard and oily.
From here, the steps towards making this product began where difficult hurdles appeared along the way, the most difficult being wanting to bring out the rich flavour to its fullest potential.
With it being a delicate process, small factors like sudden temperature changes affected the taste negatively.
There were a lot of sleepless nights trying to come up with a solution.
Without there being any sort of textbooks or guides as this was something that had never been made before, they relied solely on their own creativity and intuition. Through multiple phases of trial and error they finally landed on the answer.
It was all temperature control.
By slowly melting the chocolate over a long period of time, then adding in the fresh cream and followed by cooling the mixture, the raw flavour of the chocolate is preserved.
In 1986, the world’s first ‘raw’ chocolate was invented.
By 2009, they opened their own confectionary business named Bunzoo.
Still to this day, with the vast popularity and their own love for creating chocolate, Kobayashi Masakazu is still an active pastry chef as they continue to create these products all by hand.
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About Bunzoo
However, in 2021, Mr. Kobayashi opened 'Bunzoo in Nagano: The Chocolate Forest of Northern Shinshu' in his hometown of Iiyama, Nagano Prefecture.
Today, many people continue to be enchanted by Mr. Kobayashi's creations, including his signature fresh chocolates and sweets.
Nagano Prefecture Collaboration
The prefecture boasts the fourth largest land in Japan, and its vast forests nurture clean water and air.
Taking advantage of its bleeding topography, agriculture thrives in the prefecture, with fruit cultivation in particular being highly marketable and producing a large amount and ranking first in the prefecture in terms of output.
- Prefecture with the full of attraction -
What attractive about Nagano prefecture is the variety of ways you can enjoy your trip, from visiting famous historical sites such as Zenkoji Temple and Matsumoto Castle, to relaxing in a hot spring with a great atmosphere, to enjoying the great outdoors, including the Northern Alps.
- Transportation from Tokyo to Nagano prefecture -
The fastest way to get from Tokyo to Nagano is by Shinkansen. It takes only 1 hour and 30 minutes from Tokyo Station to Nagano Station.
The cheapest way to get to Nagano from Tokyo is by highway bus.
Product Name |
Bunzoo’s Nama Chocolate – The original ‘melting’ chocolate |
Country of Origin |
Japan |
Weight |
|
Ingredient |
Milk Chocolate, Fresh Cream, Dark Sweet Chocolate, Sugar, Cocoa Butter, Whole Milk Powder, Cocoa Mass, Cocoa Powder, Lecithin, Flavors. (Contains some Milk and Soy ingredients in the raw materials.) |
Expiry Date |
2 weeks from the date of sale |
How to store |
Store at or below 10℃ |
Sold by | Reginaa Pte. Ltd. |

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