【Story】 Ichiroku Honpo
It was founded in 1883 (16th year of Meiji period), and the "16" of the year of its establishment is the origin of the company name. It is one of the representative long-established companies in Matsuyama City, Ehime prefecture.
In addition to tarts, they manufacture and sell a wide range of Japanese and Western confectioneries, including local sweets such as soy sauce rice cakes and cakes.
Ichiroku Honpo has been improved in accordance with the changes of the times, but has maintained the tradition that should be preserved. Made with carefully selected ingredients and rolled one by one by artisans, the "Ichiroku Tart" is one of the most famous confections in Ehime prefecture and Shikoku.