The mother was concerned with high levels of sugar and salt, as well as the artificial flavouring and preservatives found in common pancake mix. She was also dissatisfied with the dry pancake texture, which is difficult for kids to consume.

Amidst these concerns, the mother aspired to develop a pancake mix that she will confidentially consume for herself. A pancake mix with natural sweetness from wheat, and an irresistible dough-like texture was then created.

Not only the sales through the internet, supermarkets, but also through word-of-mouth and support from health-conscious people. Compared to 2006, when this pancake mix was born, in 2020, it reached the total sales of 560,000 units (1,600,000 servings) which is 5 times more than when it just started.

Making a pancake together with your kid encourages food learning. When children make pancake together, they learn what kind of ingredients are used. This leads to an interest to food and promotes healthy eating.

Also, cooking pancake is a fun bonding activity for parents and kids. When enjoying the process, it will stimulate their appetite to enjoy more of this healthy breakfast and snack!